IRVINE, CA—Ambivalently selling the menu merchandise in a media marketing campaign that launched Friday, a brand new Taco Bell advert urges prospects to contemplate whether or not they’re truly fascinated with attempting the quick meals restaurant’s Beefy 5-Layer Burrito. “Look, our purpose at Taco Bell is to hawk no matter slop is gonna make us a buck, but it surely’s as much as you to train some goddamn duty and resolve if that is actually one thing you wish to put in your physique,” a voiceover within the TV industrial says, chastising the viewers for permitting their dietary selections to be influenced by a pair of dancing actors performing a rap about including condiments corresponding to Creamy Jalapeño, Avocado Ranch, or Lava Sauce to at least one’s burrito. “It’s an advert, so after all we’re going to let you know the Beefy 5-Layer Burrito is ‘mouthwatering,’ ‘to die for,’ and all that shit. Did you ever think about that possibly—simply possibly—a little bit fucking self-discipline could be known as for on this state of affairs? Jesus Christ, don’t be pathetic.” The industrial went on to emphasize that Taco Bell relied on its prospects to be a verify on its “terrifying energy” to “simply wrap regardless of the hell we would like in a tortilla and watch individuals shove it down their throats.”