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Final Up to date on June 12, 2023
Analysis and publication are integral parts for driving innovation and advancing information within the enterprise world. These endeavors not solely contribute to the progress and improvement of industries but additionally set up people as specialists of their respective fields. Shashank Katare, a seasoned skilled, has acknowledged the importance of analysis and publication all through his profession, and his accomplishments stand as a testomony to his success and experience.
Shashank has constructed a outstanding status for his intensive expertise and experience in his subject. His contributions prolong past his skilled engagements, as he has printed a number of patents and papers in esteemed peer-reviewed journals. Amongst his notable patents are “Video-Primarily based Buyer-Particular Transactions” and “Request De-duplication for Enterprise Service Bus,” showcasing his modern pondering and problem-solving skills.
His printed papers embrace titles akin to “Agile Advertising and marketing as a Key Driver to Rising Operational Efficiencies and Velocity to Market,” “The Three Most Important Features for Implementing Holistic Buyer Expertise at Scale,” “A Methodology and System for Dynamically Producing Privateness Checklist for an Instantaneous Messenger Shopper,” “Methodology for Adapting XML Schema Definitions for Legacy Techniques,” “Predictive Rejection of Service Requests utilizing an ESB,” and “A Knowledge-Pushed Method and Framework to Social Media Technique
and Efficiency Measurement for Manufacturers.” These publications spotlight his deep understanding of business tendencies and his dedication to advancing information inside his subject.
Furthermore, Shashank’s influence extends past his written contributions. He’s steadily wanted as a speaker at varied occasions and conferences, the place he shares his experience and insights with professionals, enterprise leaders, and aspiring people. Via these talking engagements, Shashank actively contributes to the collective information pool and fosters a tradition of innovation and collaboration.
We had the chance to sit down down with Shashank and achieve insights into his motivations behind analysis, publication, and information sharing. He emphasised the position of analysis and publication in shaping the future of industries. Via his personal experiences, he has witnessed the transformative energy of modern concepts and their influence on companies and society as a complete.
Pricey readers, embark on this charming exploration of experience, as we delve into Shashank’s world and uncover the information and inspiration that await you.
Shashank, it’s nice to have you ever right here! With regards to writing peer-reviewed papers, we’d love to listen to about your method to the analysis course of. How do you make sure that your work makes a significant contribution to the broader subject? Are there any particular methods or strategies you observe to attain that?
As a thought chief and business professional, I supply strategic recommendation to purchasers and ship suggestions on digital transformation and buyer expertise initiatives that convey substantial influence to their companies. Consequently, I’m continually conducting analysis, maintaining abreast of business tendencies, and publishing thought management items and papers in esteemed peer-reviewed journals.
Publishing a paper in a peer-reviewed journal is difficult, demanding substantial analysis, effort, and time. I’ve outlined a number of steps I observe to make sure my analysis is aggressive, meets high quality requirements, and aligns with the journal’s mission.
In the beginning, I determine on the subject for my analysis paper, primarily based on my experience, focus areas, and pursuits. Then I evaluation present analysis on the subject to establish gaps that my paper might handle and thereby add worth to the sector. Primarily based on these insights and findings, I outline the query or speculation that I’ll handle in my paper. This assists me in narrowing the scope of the paper and accumulating information related to the analysis query.
The next steps contain conducting the analysis, gathering information, analyzing the insights, and writing the paper, full with findings, outcomes, and conclusions. I additionally embrace limitations within the paper, which facilitates different researchers in figuring out areas to construct upon.
Lastly, I submit the paper to the journal, adhering to all of the creator tips, akin to formatting, quotation, references, tables, and charts. I additionally have in mind any suggestions obtained from the journal earlier than submitting the ultimate draft.
These methods help me in publishing a paper that makes a major contribution to the sector and advances information within the analysis space. Though this course of is intricate and demanding, the reward of getting the paper accepted and printed within the journal is immeasurable.
Are you able to inform us about one of many patents you’ve printed? How did you give you the thought and convey it to life?
The retail business is in a state of fixed evolution, with a give attention to modern and artistic methods to interact shoppers and foster enduring relationships with them. In my work with retailers, I often establish alternatives for them to leverage know-how and AI to spice up gross sales and drive efficiencies.
One such alternative led to one among my patents, which facilitates the direct buy of things featured in films or TV reveals, akin to a gown worn by an actress or a chunk of furnishings, from a sensible or internet-enabled TV.
This patent permits TV producers to tag a number of merchandise proven in TV collection or films, permitting shoppers to pick out them from a selection of shops straight from the TV. Shoppers also can create an avatar to just about strive on merchandise, akin to garments, earlier than buying them. I printed this patent a couple of years in the past when such performance was not but realized. Nevertheless, with developments in know-how and digital engagement, we’re seeing an growing variety of retailers investing in such capabilities. This shift has the potential to generate vital income, progress, and influence within the business.
The concept behind the patent got here from figuring out a niche within the business and the need to combine retail, digital, and e-commerce capabilities. I collaborated with my workforce to brainstorm concepts, conduct analysis on each present work and business tendencies, analyze the information, after which publish the patent after a number of evaluation classes with the evaluation board and legal professionals.
Total, the method of publishing the patent concerned intensive artistic problem-solving, analysis, and evaluation. Our workforce’s collective experience within the business, know-how, and innovation was essential to the profitable realization of this venture.
As a peer reviewer for the American Advertising and marketing Affiliation, how do you consider papers for conferences? What are some stuff you search for to make sure the papers are impactful for the meant viewers?
I discover reviewing papers for conferences immensely gratifying because it permits me to contribute to the sector and broaden my information concurrently. Whereas evaluating papers, I take into account a number of elements.
In the beginning, I be sure that the paper aligns with the convention theme and appeals to its viewers. The printed paper ought to be well timed, and it ought to present worth and make a significant influence on the convention attendees.
Secondly, I scrutinize the paper for originality. Does the paper current contemporary concepts? How does it contribute to the sector? It’s critical that the paper introduces novel views.
Lastly, I take a look at the construction and readability of the paper. Are the outcomes well-supported and related to the analysis speculation? The findings, outcomes, and proposals ought to be clearly offered and straightforward to grasp and interpret. The paper must also embrace any limitations, implications, and used references.
The peer-review course of calls for a cautious and thorough examination of the paper. It ought to confirm the paper’s relevance, originality, and robustness, guaranteeing it presents well-supported information and makes a significant influence on the sector.
You’ve judged a number of media and advertising and marketing awards. How do you go about choosing winners? Are there any specific standards you utilize to find out the perfect submission?
I’ve had the privilege of judging quite a few media and advertising and marketing awards throughout varied classes, and I’m persistently astounded by the modern entries from various manufacturers and areas. Evaluating entries requires cautious consideration, and I search for particular attributes whereas scoring them.
Above all, I be sure that the entries display creativity, originality, and tangible influence on their prospects and purchasers. The campaigns ought to clearly articulate their advertising and marketing technique, together with price range allocation, planning, and execution. A complete understanding of how the marketing campaign aligns with overarching targets is at all times helpful.
Moreover, I assess the marketing campaign’s creativity by analyzing its design, copy, and content material, all tailor-made to distinct goal audiences. Lastly, I consider the marketing campaign’s efficiency and the return on funding it generates for the enterprise.
Once you obtained the Invention Achievement Award at IBM, what was the patent or publication that earned you the award? How did you’re feeling about receiving the award and what influence did it have in your work?
I’m deeply invested in studying about latest tendencies and improvements inside the business, and I repeatedly interact in conducting analysis and publishing thought management by way of patents, publications, talking at occasions, or presenting to purchasers. Because of this, I’ve made vital contributions to the fields of know-how, technique, and digital advertising and marketing.
I used to be honored to obtain the Invention Achievement Award at IBM for submitting a patent that would assist firms cut back duplicate information calls. This patent features a mechanism to authenticate customers and quickly retailer retrieved system information. In essence, as quickly as the primary information response is obtained from a service or third-party perform, the answer will retailer, examine, and consider whether or not a replica request is being made.
In that case, it retrieves data from the already saved information, decreasing duplicate calls. This technique not solely decreases latency and boosts effectivity but additionally reduces pointless prices related to a number of redundant requests to a third-party vendor service.
Receiving this award was one among my best accomplishments, instilling a way of pleasure and satisfaction. It served as motivation to proceed my analysis and pursue new concepts and improvements, and it additionally opened new alternatives for me to collaborate with different thought leaders, thereby advancing my profession.
Are you able to share an instance of a talking engagement the place you offered suggestions to C-level executives? How did your suggestions drive income progress and price efficiencies for the shopper and Adobe?
As a advisor and strategic advisor, I’m persistently sharing thought management and offering strategic steerage to C-level executives. My actions steadily contain chatting with purchasers or at business occasions and conferences to share insights, tendencies, and case research.
I used to be not too long ago invited to talk at an occasion attended by executives from Retail firms. I offered the most recent tendencies, case research, and capabilities on how retailers can elevate loyalty to drive higher relationships with their prospects throughout unsure instances when prospects usually tend to change manufacturers.
In the course of the occasion, I engaged the executives to grasp their challenges, targets, and desired capabilities. I highlighted particular methods and finest practices that would assist purchasers enhance capabilities, drive loyalty, and enhance buyer lifetime worth. I additionally emphasised the significance of utilizing information, analytics, and know-how to reinforce present capabilities.
Following the occasion, most of the executives approached me to dive deeper into the matters. They talked about that they had been impressed by my experience and expressed curiosity in working with me. The executives took away a wealth of insights and finest practices that might assist them drive income progress and efficiencies. This occasion additionally generated an excessive amount of curiosity from the businesses and produced pipeline alternatives for Adobe.
Once you converse at occasions and conferences, how do you determine what to speak about? How do you be sure that your presentation is partaking and informative for the viewers?
Deciding on a subject for an occasion or convention is certainly a difficult job, and it requires a whole lot of work to make sure that the presentation is partaking, related, and informative for the viewers. Beneath, I’ve outlined some steps I take to arrange for an occasion.
Earlier than I even start planning the presentation, I evaluation the main target of the occasion or convention, the agenda, and the way a lot time I shall be allotted to current, together with time to reply questions.
Then, I make investments time in understanding the viewers – their pursuits, wants, and challenges – to verify I tailor the content material to them.
Subsequent, I select a subject inside my space of experience and about which I’m passionate.
The next stage is arguably probably the most laborious a part of the method. That is the place I spend time conducting analysis and creating the presentation, guaranteeing that it’s properly structured, concise, and that key takeaways are clear. I embrace quite a few visuals, examples, and case research as an instance my factors and make the presentation extra partaking.
Lastly, I observe my presentation to turn into snug with the content material and supply. I additionally evaluation the content material with colleagues and incorporate their suggestions. As well as, I be sure that the presentation is well-paced and leaves time for questions and dialogue.
These steps help me in crafting a presentation that’s each partaking and informative for the viewers.
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