The Roku Channel is the most recent free streamer to get sufficient viewer consideration to make Nielsen’s month-to-month platform rankings.

The streaming gadget maker’s programming outlet joins fellow FAST companies Tubi and Pluto TV in Nielsen’s Gauge snapshot for Might. The Roku Channel gathered 1.1 % of all TV use for the month, tying NBCUniversal’s Peacock in rankings of particular person streaming companies. Tubi had 1.3 % of TV use in Might and Pluto TV, 0.9 %.

Streaming as a complete commanded the most important share of TV viewing time for the seventh consecutive month, coming in at 36.4 % of utilization, vs. 34 % in April. A few of that progress is because of a change in the best way Nielsen attributes streaming through cable set-top containers. Set-top field streaming beforehand fell all below the “different TV use” class, however beginning in Might packages recognized as streaming originals are attributed to the streaming class, in addition to the person platform.

Cable (31.1 % of TV use) and broadcast networks (22.8 %) every declined by just a few tenths of some extent from April. General TV use throughout all platforms fell by 4.4 % from the earlier month, a reasonably typical sample for late spring.

Nielsen’s Gauge rankings for Might 2023 are beneath.

Platforms

Streaming: 36.4 % of TV use
Cable: 31.1 %
Broadcast: 22.8 %
Different: 9.7

Streaming Providers

YouTube: 8.5 %
Netflix: 7.9 %
Hulu: 3.7 %
Prime Video: 3.1 %
Disney+: 1.8 %
Tubi: 1.3 %
HBO Max/Max: 1.2 %
Peacock: 1.1 %
Roku Channel: 1.1 %
Pluto TV: 0.9 %