Regardless of chapter, liquidation, and remaining retailer closures, Mattress Bathtub & Past is not disappearing off the (digital) map.

On Wednesday, Overstock introduced that it will likely be renaming itself as Mattress, Bathtub & Past following final week’s $21.5 million acquisition of the corporate’s mental property and digital belongings.

“Combining the strengths of the Overstock operational mannequin and the Mattress Bathtub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson mentioned in a press release. “I am excited for shoppers to expertise the brand new Mattress Bathtub and a fair larger and higher Past.”

Inside the subsequent week, Overstock will start the area change in Canada. Within the following weeks, the change will take maintain within the U.S. — redirecting all guests of overstock.com to bedbathandbeyond.com.

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Together with the area change, Overstock’s cellular app and rewards applications may even be overhauled. The retailer’s “Membership O” loyalty program will now be known as “Welcome Rewards.”

Simply how a lot of Mattress, Bathtub & Past’s model Overstock will assume stays up within the air, however the firm is seeking to undertake lots of the cherished parts of the now-defunct model into their very own, equivalent to Mattress Bathtub & Past’s marriage ceremony registry, The New York Occasions reported.

Johnson additionally added to the outlet that Overstock is contemplating altering its identify solely.

“We’ll most likely have each logos for a bit of bit, however the purpose is to transition as shortly as potential to Mattress Bathtub & Past,” Johnson advised The Occasions.

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