Home Motivational Overstock Is Altering Its Identify, Area to Mattress Bathtub & Past

Overstock Is Altering Its Identify, Area to Mattress Bathtub & Past

Overstock Is Altering Its Identify, Area to Mattress Bathtub & Past


Regardless of chapter, liquidation, and remaining retailer closures, Mattress Bathtub & Past is not disappearing off the (digital) map.

On Wednesday, Overstock introduced that it will likely be renaming itself as Mattress, Bathtub & Past following final week’s $21.5 million acquisition of the corporate’s mental property and digital belongings.

“Combining the strengths of the Overstock operational mannequin and the Mattress Bathtub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson mentioned in a press release. “I am excited for shoppers to expertise the brand new Mattress Bathtub and a fair larger and higher Past.”

Inside the subsequent week, Overstock will start the area change in Canada. Within the following weeks, the change will take maintain within the U.S. — redirecting all guests of overstock.com to bedbathandbeyond.com.

Associated: Mattress Bathtub & Past Is Shuttering Tons of of Shops — Right here Are the A lot-Beloved Retailers Able to Transfer In

Together with the area change, Overstock’s cellular app and rewards applications may even be overhauled. The retailer’s “Membership O” loyalty program will now be known as “Welcome Rewards.”

Simply how a lot of Mattress, Bathtub & Past’s model Overstock will assume stays up within the air, however the firm is seeking to undertake lots of the cherished parts of the now-defunct model into their very own, equivalent to Mattress Bathtub & Past’s marriage ceremony registry, The New York Occasions reported.

Johnson additionally added to the outlet that Overstock is contemplating altering its identify solely.

“We’ll most likely have each logos for a bit of bit, however the purpose is to transition as shortly as potential to Mattress Bathtub & Past,” Johnson advised The Occasions.

Associated: This is What Mattress Bathtub & Past’s Chapter Actually Means for the Way forward for Retail



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