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New Elvis Presley AI hologram present Elvis Evolution is extra like “time journey” than ABBA Voyage, in response to its creator.
As introduced final week, Elvis Evolution will make its bow within the capital in November. The “immersive live performance expertise” will use AI and hologram expertise to create a life measurement digital hologram of the legendary star from residence video footage and private photographs.
It follows scorching on the heels of the launch of ABBA Hologram present ABBA Voyage in 2022, which is persevering with to run till at the least November 2024 on the 3,000-capacity ABBA Area within the Queen Elizabeth Olympic Park.
Andrew McGuinness, the founding father of Layered Actuality, who’re behind the brand new Elvis present instructed BBC Information of what to anticipate from the spectacle.
“You’re going to be stepping in to intricate units that make you’re feeling such as you’ve time travelled,” he mentioned. “It’s extra about how we wish individuals to really feel, we use temperature, style and odor to make individuals really feel like they’re in Memphis in 1958.”
The Elvis Property offered Layered Actuality with hundreds of hours of stay footage, residence video and nonetheless pictures of the King.
Of the distinction between ABBA Voyage and Elvis Evolution, he added: “ABBA Voyage had the luxurious of capturing stay performers, however we’re not that lucky.
“The AI generates an genuine model of Elvis, born of unique materials, but it surely [also] permits you to do new issues with him.”
The present is a collaboration between Layered Actuality, Elvis’ property and Genuine Manufacturers Group.
After its opening in London, future variations of the present are deliberate to open in Las Vegas, Tokyo and Berlin.
Exhibits on the TBA venue in central London can be adopted by after events in an Elvis-themed restaurant and bar that includes stay music, DJs and performances.
It guarantees to be a “jaw-dropping live performance expertise” the place the Elvis hologram “will carry out iconic moments in musical historical past on a UK stage for the primary time”.
ABBA Voyage was not too long ago revealed to have boosted London’s financial system with almost £323million in spending turnover inside a one yr interval. There are plans reported for the live performance expertise to be taken on a world tour.
In a five-star overview of ABBA Voyage, NME described the live performance as an “epic avatar mega-mix from a courageous new world”. It added: “Ageing rockers and poppers are sure to mimic the concept, but it surely’ll be a battle to come back near the expertise of ABBA Voyage.”
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