Banijay, the superindie behind such world leisure codecs as Large Brother and MasterChef, on Wednesday unveiled that it was establishing a artistic fund to develop tv codecs targeted on, and utilizing, synthetic intelligence.

The fund will give producers and labels from throughout Banijay’s world footprint — the corporate controls greater than 130 manufacturing firms throughout 21 territories worldwide — backing to creating new codecs that use or discover “the infinite potentialities” of synthetic intelligence.

“The age of A.I. is upon us, and because it begins to form our world, there’s an rising demand for folks to create contemporary, forward-thinking codecs within the know-how house,” Banijay mentioned in an announcement.

Banijay isn’t the one TV big going large on AI. Unveiling its (considerably disappointing) first-half figures earlier this month, Fremantle dad or mum RTL Group mentioned it might be plowing cash into synthetic intelligence to “enhance effectivity and generate content material.” RTL Group CEO Thomas Rabe famous that the corporate was already utilizing AI “at scale in promoting planning” and has begun to make use of the know-how to help the creation of tv content material.

The push comes amid the twin actors and writers strike within the U.S., the place the usage of generative synthetic intelligence is on the coronary heart of disputes between the WGA and SAG-AFTRA and the Alliance of Movement Image and Tv Producers, which symbolize the main studios and streamers.

The affect of Banijay’s AI shift might be immense. The French-based firm is the biggest impartial producer on the earth. Simply final yr it launched greater than 200 non-scripted reveals and greater than 90 pilots.

“We’re extraordinarily captivated with innovation,” mentioned James Townley, chief content material officer, improvement, at Banijay. “This newest AI Inventive Fund will empower our producers throughout [our] footprint to create new codecs which embrace tech, whether or not that be central to the present, or redefining the manufacturing course of. We’re in a brand new period of know-how and innovation, and whereas human creativity will all the time prevail, it’s necessary to work alongside the instruments which can be found to contribute to the way forward for ground-breaking leisure.”