The Guardian Media Group, publishers of the Guardian UK, are banning all types of playing promoting of their print and digital publications. It’s a transfer that the corporate’s Chief Government, Anna Bateson says will assist scale back, or on the very least cease selling, downside playing.

In an editorial explaining the brand new, and doubtlessly pricey, coverage Bateson identified the large progress that’s taken place within the playing enterprise in recent times. She factors out that that progress is especially acute within the UK and Australia that are, not coincidentally, elements of the world the place Guardian publications thrive. The Guardian boss additionally talks at size in regards to the ease with which fashionable gamblers can entry the on line casino and sportsbook from their sensible telephones.

The Guardian’s transfer to ban playing promoting comes with a tangible value for the group, nevertheless it’s one which Bateson is keen to soak up. “In the end, we consider that our major obligation is to do the fitting factor for our readers, which is why we’ve determined that there are different methods to generate income,” she wrote.

Bateson’s new coverage applies to the Guardian’s web site, app, audio, video, and newsletters; in addition to the Guardian and Observer newspapers and Guardian Weekly.

Whereas the brand new coverage will apply to on-line casinos, sports activities betting operators, and scratch card producers, there may be an exception carved out lotteries. For some cause Bateson belives, “Given the completely different nature of lotteries, we don’t suggest to incorporate lottery promoting on this coverage.”

The Guardian’s new playing promoting ban was applied June 15.