Manchester United legend Eric Cantona is the face of William Hill’s promoting push forward of the upcoming English Premier League (EPL) season. The Frenchman is on board as an official model ambassador for the subsequent two years and is heading up the brand new ‘Who You Bought?’ marketing campaign.

disruptive and distinctive advertising and marketing technique.“

Individuals within the UK and Eire will see the 57-year-old showing in advertisements throughout conventional media channels, in addition to on-line and on social media. The 888 Holdings-owned operator has made clear it’s aiming to implement a “extra disruptive and distinctive advertising and marketing technique.“

The marketing campaign formally started on Wednesday and can incorporate varied “revolutionary advertising and marketing options to generate pleasure across the marquee moments within the sporting calendar.”

William Hill’s Managing Director for UK & Eire Operations Alexis Zamboglou remarked in the press launch that the beginning of a brand new EPL season is a serious level within the sporting calendar. He believes that Cantona is the proper match for the sportsbook’s new marketing campaign attributable to his “distinctive mixture of charisma, humor, and provocation.”

Cantona gained 4 EPL titles whereas spending 5 seasons at Manchester United.