DraftKings is readying a brand new advert marketing campaign that includes Kevin Hart and Ryan Fitzpatrick. [Image: Shutterstock.com]

DraftKings is rolling with a brand new tagline heading into the 2023 NFL season: “The crown is yours.”

The favored on-line sportsbook enlisted the assistance of comic, actor, and common DraftKings companion Kevin Hart plus retired NFL quarterback Ryan Fitzpatrick to unveil the brand new slogan. An advert that includes the pair and the brand new tag will air for the primary time on Monday, August 21.

The advert pays homage to Fitzpatrick’s nickname of “Fitzmagic” and is designed to make each bettor really feel like they will win large at DraftKings. “The crown is yours” will even be used as a tagline on completely different items of DraftKings content material, social media posts, on their web site, and of their commercials shifting ahead.

Fitzpatrick can also be anticipated to turn into a well-known face at DraftKings, although it’s unknown in what capability. 

pregame hosts commonly incorporate their odds into their conversations

Fitzpatrick already has a gig as a pregame analyst on Thursday Night time Soccer, whose rights had been offered to Amazon by the NFL final 12 months. Amazon then signed a partnership with DraftKings and the pregame hosts commonly incorporate their odds into their conversations.

DraftKings did one thing much like their new slogan with Hart—they unveiled a brand new poker recreation referred to as “Hart-Race Maintain’Em” wherein gamers sq. off towards a cartoon Kevin Hart in a recreation of Texas Maintain’Em.

The NFL season will get underway on Thursday Night time Soccer September 7 when the defending Tremendous Bowl champion Kansas Metropolis Chiefs host the upstart Detroit Lions.