Blur bassist Alex James has launched his personal model of ‘Britpop’ glowing wine.

The musician {and professional} cheesemaker introduced the information of his newest enterprise on social media yesterday (August 2) – sharing a clip of himself on Twitter (X), showcasing the completed product.

“Britpop glowing wine. Good for the nice occasions,” James started within the clip. “Nice at lunchtime, nice at meal time, nice at breakfast time.

“Nice on the Nice British summertime,” he added, jokingly referencing the gray skies and rain within the background.”

The bassist continued: “Pretty straight-up or you’ll be able to strive pouring it over ice if it’s sunny… ‘en piscine’ as they are saying in France (within the swimming pool). I’ll drink to that. Cheers.”

The glowing wine – labelled as ‘Britpop Brut by Alex James’ – is on the market on August 12 solely to Laithwaites, and is priced at £25 per bottle. It is usually listed as a dry, chardonnay-based mix made within the UK.

The brand new wine additionally joins one other launch as a part of James’ ‘Britpop’ vary, as particular person bottles of his personal cider are additionally out there on the web site – made within the UK and out there for £1.65 per bottle. Discover out extra in regards to the vary right here.

Britpop English glowing wine out there from @laithwaites. @furleighwine #britpop #sparklingwine pic.twitter.com/oGnc76k0hi

— Alex James (@alexjameshq) August 2, 2023

The ‘Britpop’ challenge seems to have been within the works for almost a decade, as again in 2014 it was reported by NME that the musician had utilized to make use of the title in relation to a brand new drink.

Metropolis AM claimed that the Blur member utilized for the trademark in October 2013, and Buzzfeed additionally acknowledged that the appliance lined “drinks enriched with added minerals” and “low alcohol beer” in addition to “alcopops”. It’s not but clear if James has plans to additional develop the vary.

That is removed from the primary time that James has ventured into the meals and beverage business. In addition to his fame as a part of Blur, he has additionally gone on to determine himself as an expert cheesemaker and launch varied cheeses of his personal, together with Blue Monday, Figgy Pudding and Farleigh Wallop.

Final month, it was introduced that James can be now promoting his award-winning Blue Monday cheese solely at Morrisons.

Named after his favorite track, the cheese is made in partnership with Yorkshire-based artisan cheese producers Shepherds Purse and might be out there in additional than 200 of the grocery store’s shops nationwide for £3 per 100g.

Initially, his vary of cheeses was bought in Asda, nevertheless, again in 2012, the UK grocery store determined to cease stocking six of his cheeses, describing the flavours as being too “forward of their time”.

Morrisons, nevertheless, has described its flavours as “advanced, making a creamy gentle cheese with daring cracks and streaks of blue which echo its namesake”. Talking of the product, James mentioned: “Blue Monday is a world-beating British cheese, made with love by the fantastic crew at Shepherds Purse.

“It pairs brilliantly with glowing wine, beer or cider. Smush it on a Frazzle for the final word canapé. It goes properly with pears, beetroot, cobnuts and even honey and is ideal for candy desires at bedtime.”

In different information, James not too long ago claimed that he discovered returning to Blur much more “stress-free” than parenting.

This follows his current time again with the Britpop band, the place the 54-year-old musician has performed numerous reveals throughout the UK and Europe – together with two mammoth dates at Wembley Stadium – and launched his ninth studio album with Blur, ‘The Ballad Of Darren’.