American Truck Simulator gamers employed by real-life transportation firm Schneider Nationwide have impressed their new employers with their noticeable ability in comparison with different drivers of their identical expertise degree.

Bearing the brunt of a driver scarcity, Schneider Nationwide entered a partnership with developer SCS Software program so as to add ads to look on in-game billboards in American Truck Simulator, encouraging gamers to use in actual life. “As one of many main logistics firms within the US, Schneider Nationwide’s popularity and legitimacy are unquestionable,” mentioned SCS Software program in early June. “We noticed this partnership as an opportunity to embark on a brand new journey and conduct experiments that might probably have a optimistic affect.”

Per NPR, the scarcity is attributed to the truth that older drivers didn’t return to their roles following the coronavirus disaster in 2020 and 2021, and over 1.2million drivers can be wanted to switch retirees. Thankfully, one resolution was staring the corporate within the face — these candidates who received their industrial driver’s license by Schneider Nationwide’s coaching program and have been avid American Truck Simulator gamers turned out to be naturals at the actual factor.

“We expect that individuals who like the sport, would possibly like the actual factor and wish to drive with us,” mentioned Kara Leiterman, a media relations supervisor for Schneider Nationwide, in a response to Axios. She added that the thought originated when trainee drivers “confirmed expertise above their expertise degree” and, when requested about their achievement, they “credited their studying to the online game American Truck Simulator.”

At the moment second, Leiterman admitted it’s too early to say if the American Truck Simulator adverts have led to an increase in profitable functions for the reason that begin of the partnership, nevertheless the corporate is actually “optimistic”.

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